Build a holistic understanding of how you and your clients can protect against counterfeit goods.
As trade mark professionals, there are many strategies at your disposal to protect your clients from the impacts of counterfeit goods.
During this talk, you will gain key ideas for how you can protect against counterfeiting, both in physical environments and on the internet.
Zlatka Koleva-Minkov will investigate a variety of these strategies, including market surveys and online brand protection, as well as offering case studies to illustrate the possible outcomes and routes for brand protection.
You will leave with a new appreciation of the importance of developing an effective brand protection strategy in-market as well as online, as well as the necessity for brand owners to build a strong partnership with customs, online marketplaces and law enforcement.
This webinar supports skill set 12: Designs and copyright of the of the Paralegal Competency Framework.
Learning outcomes
- Increased awareness of the impact of counterfeit goods on industries and consumers
- Tips on how to tackle counterfeit online and in-market
- Enhanced understanding of the complexities of online brand protection and shed light on useful partnerships
Meet your speaker:
Zlatka Koleva-Minkov trained in the Netherlands and holds an L.L.B. in European & International Law and an LL.M. in Commercial law.
She is now a brand protection associate with Reckitt.
She is also CopyrightX certified from Harvard Law School.
Zlatka has more than 6 years’ experience in brand protection and anti-counterfeiting.
Please note:
- Payment online via debit or credit card only; proforma invoices are not available.
- Full terms and conditions apply.
- Closing date: 9am, Wednesday 23rd November 2022.
