Join us for an in-depth analysis of recent developments in Chinese trade mark law.
You’ll have the opportunity to learn more about several important case studies and how you can apply these examples to your own work.
Ai-Leen Lim, CEO and Principal Counsel, AWA Asia, will delve into how foreign companies have dealt with Chinese trade mark squatting for the past four decades, and the lengthy battles that have ensued as some try to fight for the right to use their brand.
In the past five years, there have been certain changes, particularly with the latest amendment to China’s trade mark law in 2019. This was introduced, with effect from the end of 2019, to prevent trade mark squatting with bad intentions.
Ai-Leen will take you through how the administrative authorities and the courts have applied the bad-faith principle in practice since it entered law.
You will leave this webinar with an improved understanding of the great strides the world’s most populous nation has made in combatting trade mark squatting, and how you can take advantage of the latest developments in law and practice.
This webinar supports skill set 2.8 online monitoring and enforcement of the Advanced Competency Framework.
Meet your speaker
Ai-Leen Lim, AWA Asia
Ai-Leen Lim is the Chief Executive Officer and Principal Counsel of AWA Asia. She heads up the firm’s Asia offices, managing its headquarters in Hong Kong and handling all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department.
In Beijing, she runs AWA Asia’s wholly-owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd. As a locally licensed trademark agency and IP consultancy, AWA Asia files and enforces trademarks in China directly before the Trademark Office and administrative authorities. This is the widest range of services allowed for foreign players in the Chinese market.
Her client base ranges from IP rich fast growing companies to Fortune 500 clients in relation to their IP protection and management issues, as well as commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence).
Learning outcomes:
- Understand the requirements of the bad faith principle in the battle against squatters
- Debunk typical China IP enforcement myths
- Learn about strategies for online enforcement
- Delve into case studies and the proposed amendments to the trade mark law
Programme:
- 10:00am: Presentation
- 10:45am: Q&A
- 11:00am: End
Cost
- Member £0 (VAT exempt)
- Standard £30 (VAT exempt)
To note
- Payment online via debit or credit card only; proforma invoices are not available.
- Full terms and conditions apply.
- Closing date: 10am, Wednesday 22nd January 2025
