CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
Genericide: The Kryptonite of a successful brand
How Marvel and DC lost their US trade marks for "superhero".
TikTok: Can users buy genuine designer goods?
With fast fashion on its way out, second-hand fashion is making a comeback.
How athletes use IP to build their individual brands
Sports and branding seem to go hand-in-hand with each other.
Going for gold: Protecting the Olympics’ IP
The countdown to the Paris Olympics is on – and we’re setting out the IP protection at the heart of it.
F1: The IP formula for success
The role of Formula One drivers as brand ambassadors is not new, but the concept of the driver themselves as the brand is growing.
Euro 2024 and IP – a match made in footy heaven
Football fever is sweeping across the UK, from the adverts we watch on TV, see on our travels, fantasy football leagues and of course social media.
How are landmarks protected by Intellectual Property rights?
Whether it’s Big Ben or the Eiffel Tower, taking and sharing photos of landmarks is far from unusual. However, did you know that the appearance of landmarks can be protected with IP rights?
Harry Potter and the IP empire
When it comes to intellectual property, JK Rowling and Warner Bros are definitely sorcerers.