CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
How to secure the IP of your food and drink brand
The food and drink sector is a thriving busy marketplace, to help new entrants to this vibrant space we have put together a start to finish guide on the stages of securing IP for a new product – what you can protect and how.
The legal tightrope of brand mimicry by discount supermarkets
Discount supermarkets often sail close to the wind – what do recent trade mark disputes tell us about what is acceptable?
Food and drink brands: How descriptive is too descriptive?
Businesses sometimes look to adopt descriptive or generic terms for their new brand names in order to avoid infringing existing trade mark rights owned by others – however, this isn’t a risk-free approach.
Genericide: The Kryptonite of a successful brand
How Marvel and DC lost their US trade marks for "superhero".
TikTok: Can users buy genuine designer goods?
With fast fashion on its way out, second-hand fashion is making a comeback.
How athletes use IP to build their individual brands
Sports and branding seem to go hand-in-hand with each other.
Going for gold: Protecting the Olympics’ IP
The countdown to the Paris Olympics is on – and we’re setting out the IP protection at the heart of it.
F1: The IP formula for success
The role of Formula One drivers as brand ambassadors is not new, but the concept of the driver themselves as the brand is growing.