CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
F1: The IP formula for success
The role of Formula One drivers as brand ambassadors is not new, but the concept of the driver themselves as the brand is growing.
Euro 2024 and IP – a match made in footy heaven
Football fever is sweeping across the UK, from the adverts we watch on TV, see on our travels, fantasy football leagues and of course social media.
How are landmarks protected by Intellectual Property rights?
Whether it’s Big Ben or the Eiffel Tower, taking and sharing photos of landmarks is far from unusual. However, did you know that the appearance of landmarks can be protected with IP rights?
Harry Potter and the IP empire
When it comes to intellectual property, JK Rowling and Warner Bros are definitely sorcerers.
Fashion fakes and TikTok trends: protecting products in an online age
TikTok must now be one of the most popular, fast-growing social media apps globally. Starting off as a platform mostly used to post dance routines and lip-sync videos, it has turned into a highly influential advertising platform.
Shake, shake, shake: Taylor Swift’s masterclass in rebranding
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she's also a storyteller, marketer, branding and rebranding genius.
Reaching for the stars? How merchandising became the film industry’s golden ticket.
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make a Western called Star Wars which was set in outer-space.
Has Steamboat Willie run out of steam?
As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the earliest version of Mickey Mouse – does that mean anyone can now use and make money from this iconic character?